During the pandemic, a large portion of restaurant moved to digital (online) menues, available through scanning QR codes. This shift creates an opportunity for a services startup to be built on top of this digital infrastructure. In the rest of the tech industry the concept of AB testing is well understood and essential. What is AB testing? AB testing is about experimenting with a portion of your customers, a new idea, or a simple change, collecting data and comparing the results to decide whether to apply that to the rest of the business. Now imagine you are a restaurant owner, and you can experiment between a menue with 20 items and 10 items, and in the end you discover that when presenting the customer with 10 items, they are more likely to order more premium dishes. This allows you to make more money while simplifying your entire business.

That’s it, that’s the idea.